Marketing Signs, From The Outside In!

Whatever your business, large format printing is your biggest ally. Master the art of using indoor and outdoor banners and signs to promote your business, and you could see your sales increase by 16%.

Signs offer a strong RoI, making them an effective way of deploying your marketing budget. But what signage works best for your business will depend on different factors, including your location and business goals. 

Knowing how marketing signs work inside and out will help you understand whether indoor or outdoor signs will have the most significant impact on your bottom line.

How indoor and outdoor signs can grow your business

Despite the impact of digital marketing, the reach and visibility of large format signs are unparalleled. Well designed large format signage draws in 33% more customers for your business. Here's why indoor and outdoor signs are best for business:

Attract new customers

Are your outdoor signs working for you? 54% of people will ignore a business if their signs are too small or indistinct. Large-format signage has the potential to attract those customers and bring them through your doors for a revenue boost.

Drive impulse buying

A staggering 90% of your customers will make an impulse purchase at some point. Large format outdoor signs can drive buyer behaviour when you advertise promotions and offers in-store. Follow up with point-of-sale displays that make picking up those impulse buys irresistible.

Cost-effective

Your business needs exposure, and large format signs are the most cost-effective way to get it. After the initial one-off cost, the RoI on your signs is well worth it. Nothing compares with large format indoor and outdoor advertising for capturing attention and generating sales over the long term.

Brand recognition

Do you know your business's number one asset? Your brand identity. Large format banners outside your store are a great strategy if you want your branding to have the most significant reach possible. Follow up with eye-catching indoor graphics, and your customers will be able to recognise your logo and branding at a glance.

Online/offline interaction

Large format printing offers some versatile solutions for your marketing. Floor graphics, hanging signs and A-frames are just some of the solutions available. Print remains an indispensable part of the marketing mix and can help to drive engagement online. Just add your social media profiles and hashtags to every poster and monitor the engagement metrics on your website.

Longevity

Consumers can eradicate digital ads at the click of a button. But the combination of beautiful design, engaging content and high-quality materials will continue to attract attention for as long as you need. With so many diverse ways to market your business using large format signs, can your business afford not to use them?

Our outdoor signs best for your business?

Using large format signage isn't an either/or situation. But if you're looking at where to target your marketing budget, you may need to prioritise one above the other.

Outdoor signs are best for your business if:

  • Your location means you're directly competitive with other businesses
  • You're in a hard to find location
  • You want to drive brand recognition day and night
  • You rely on customers visiting your store
  • You want to create and build a positive brand image

Nothing beats an outdoor sign when you want to capture the attention of passers-by and get them in through your doors. Out of home (OOH) advertising reaches 98% of the UK population at least once a week. It's particularly effective at targeting young, affluent consumers who will search your business after seeing effective OOH advertising.

Beautifully designed signs can let potential customers know exactly where to find you on the high street and the internet. As a business owner, your job is to differentiate yourself from the competition. Creatively designed large format signage is tailor-made for attracting attention and driving footfall.

Your outdoor signs are the windows to your brand. They reflect your values and standards to your customers. But ensure you invest in high-quality large format printing - half your potential customers perceive poor quality signage as a reflection of your brand.

What outdoor large format signage can do for your business:

  • It makes it easy to find your location on and offline
  • It builds your brand identity before customers set foot through the door
  • It helps your business stand out
  • It delivers great RoI

Our indoor signs best for business?

Want to grab the attention of passing foot traffic? Or highlight your latest special offers and promotions? Then nothing works better than indoor large format signs. 

Indoor signs are the right fit for your business if:

  • You have a loyal customer base who make repeat visits
  • You have frequent offers, promotions and discounts
  • You want to increase the value of sales through upselling or impulse buying
  • You have a lot of foot traffic

If outdoor large format signage is the appetiser that excites your potential customer, indoor large format signage is the main course. Flexible and versatile, it's a must-have if you want to influence the entire customer journey.

Your indoor signs should build on the brand identity that brought your customers through the door in the first place. Keeping your design, logo and brand colours consistent will keep building brand recognition. And once your customers realise that your store delivers on the promise of your outdoor large format signage, you'll start creating valuable brand loyalty.

Floor graphics, window stickers, large format posters and wayfinding signage all direct customers to prime areas of your store. Want your kerb appeal to extend well beyond the kerb? Indoor large format printing engages your customers, enticing them right to the point of sale.

What indoor signage can do for your business:

  • Inform your customers of your latest promotions
  • Take your customers on a journey from entrance to point-of-sale
  • Build your brand identity and deliver on your brand proposition
  • Give you a great RoI 

Professional large format printing with Display01

At Display01, we've got your indoor and outdoor large format printing needs covered. Get in touch today, and the team will be happy to help.