Large Format Printing: How It Can Help With Your Marketing Efforts

Whether on the outside and inside of all retail shops on our high streets, hung on the pitch or stadiums of most professional sports venues, or even displayed by the road side of quaint little coffee shops, we are constantly exposed to examples of large graphics or displays, no matter where we are or where we go.

Large format printing, also referred to as wide format printing, is still being capitalised on, irregardless of the dominant force of our ever-growing digital marketing era. Big and small businesses alike rely on the endless possibilities of advertising banners, posters, and many more. Large format printing services, offered by Display01, can help you develop several materials to help brighten up your traditional marketing strategy.

What is large format printing?

Essentially, large format printing is the printing of large designs onto large rolls of paper, onto rigid materials such as Foamex and Dibons, and many more. It requires the use of specialist equipment and large printers, much bigger than standard commercial units. Hence, a printing company like our own is often necessary to carry out the extensive work involved. Large format printing is great for a number of different displays:
  • Banners, such as Roller Banners
  • Indoor and Outdoor Posters
  • Hanging Signs
  • Wall and Floor Decals/Stickers
With the restrictions of lockdown putting a strain on many small and medium sized businesses, most have turned to their online platforms for exposure as we battle through the reoccurring and never ending lockdowns. But, after a year of uncertainty, filled with pandemic-fuelled news headlines, as well as loading up on toilet roll and pasta and game themed family Zoom parties, we may finally be on the road to recovery. In other words, good news for your traditional marketing efforts!

So, why turn to large format printing to aid with your advertising? How can traditional print marketing really compensate for the type of exposure you get with online marketing as we all turn carry on turning into technology zombies? Our team of experts are here to guide you through all your doubts, hesitancy, and questions. Here are just some of the benefits of using large format printing for your business.

Long-lasting marketing efforts

When it comes to investing in large format printing services, the cost involved for printing your posters and signs is nothing compared to their durability. Your large format products will be able to withstand the different weather conditions they're faced up against if displayed outside due to the sturdy material often used. This allows you to broadcast your signs and banners efficiently to a broad audience, from your regular customers to a passer-by.

Getting the edge of the competition

In today's competitive market, using large format printing can often give the upper hand over your rivals. This is most likely due to the fact that most companies rely solely on digital marketing whilst leaving a huge gap in the market and their reach - a gap that you can fill with banners galore! Remember, one of the common mistakes of SMEs is letting opportunities to promote their company slip away. Lucky for you as you can be different and claim your position through print advertising - something your competitors are disregarding for the wide world web that is already overfilled with businesses offering the same services.
Don't get us wrong, we're certainly not advising you to completely suppress your online marketing efforts, which brings us onto...

Combining your print and digital for better ROI!

That's right, we've said it. Although we are a printing company, in the truth, combining both print and digital marketing gives you the best chance of turning your endeavours into a dynamic strategy to deliver the best ROI.

You can also use each method to increase interest in the other method. For example, you'll often notice social media handles on leaflets or in shop windows to help increase digital traffic.

High quality print designs to tell your story

No matter what industry you are in or what country you live in, high quality designs are essential for global businesses to connect with customers, their own employees, and investors alike. Moreover, printed materials in particular need more "emotional processing", producing a greater desire from your audience. This will in turn also be a great way to cement trust in your potential customers who may not be familiar with your brand.

Utilising these efforts in innovative ways can really make a difference, as well as making an immediate and lasting lasting impression.

Two words: Brand Visibility

There was never a truer saying as "a picture is worth a thousand words". Although we might be biased, we're pretty sure they were referring to large format printing when this was originally said...

Signs, posters, and banners are a great way to catch your customer's attention when they're out and about, especially when using high-quality materials, colours, and design.

Large format printing with Display01

Large format printing will require much more efforts than a standard commercial printer is able to carry out. That's why we set up Display01 - to give you the opportunity to leave all the technicalities to us so you can concentrate on your the strategy in place. We have a passion for producing low priced high quality printing products. We're all about helping you get the best results possible and communicating your brand message with your audience.

On the other hand, if you're not looking to solely concentrate on your print efforts, that's ok. Depending on your business, combining both print and digital marketing strategies can be the most effective way to make the most of your promotional campaigns.

If you're now looking to push your print marketing strategies to the next level, Display01 have got you covered. With high quality printing services ready and willing, we're just a phone call away. Get in touch with our friendly experts to discuss how we can help launch your business to victory!