If you’re looking for business signs, you can’t afford to ignore outdoor signage. Big and bold, they’re a great way to get your message across. But to really maximise your return on investment, you need to make the right decisions - and that means choosing durable and reliable materials that won’t let you down.
What’s the big deal with outdoor business signs?
For any high street business, outdoor signs will be a critical part of your marketing strategy.
Business signs are incredibly versatile, presenting the face of your brand to new and old customers. When we’re out and about, we become 33% more aware of our surroundings - and that includes your banners, outdoor posters and A-frames.
Outdoor signs can give directions to your store or attract customers with promotions and special offers. They’re one of the best ways to increase your brand awareness and recognition, generating thousands of impressions a day.
What types of outdoor business signs are available?
Before you decide on the type of signs you need, ask yourself the following questions:
- Will your business signs be more effective if you use them indoors or outdoors?
- Do you need permanent or temporary business signs?
- Do you need business signs that are easy to reposition, like roller banners and A-frames?
Popular choices for outdoor signs include monsoon wall banners, rigid banners and A-frames.
How do I choose the best materials?
You’ve made the decision to invest in outdoor signs. But the big question is, what are the best materials for your needs and budget? Consider the following factors to ensure you choose the best materials:
Wherever your business signs are located, they need to be able to stand up to all weathers. After all, you don’t want your signage to blow away in the first gust of wind.
Is the local climate mild and sunny? You’ll need to consider UV protection to ensure your sign doesn’t fade. Do you experience plenty of wind and rain? Then you need to choose materials that can stand up to anything the elements can throw at them.
The better the quality of a material, the more it’s likely to cost. You may have to balance performance with cost to find the best solution for your business signs.
Maintenance and repairs
Your business signs need to be easy to clean and low maintenance. But you also need to know whether a material can be repaired if damaged. Acrylic, for example, is highly durable, but if it cracks or chips, the entire sign will need to be replaced.
Of course, you want to get the best RoI on your business signs. But how long do your signs really need to last? You may not need to spend out on highly durable materials for promotional signs or signage with a short lifespan.
If you want to be agile with your sign strategy, other factors may be more important than durability.
Choose the best materials for outdoor business signs
Now it’s time to make those essential purchasing decisions. Approach your printing company with some concrete ideas and ask them for their input on your choices. This should speed up the print process and ensure you get the right material for your needs.
PVC is an industry go-to, thanks to its flexibility and versatility. So why is this one of the most commonly used signage materials?
PVC comes in a range of weights and thicknesses, so you won’t have any trouble finding the right durability for your outdoor signs. PVC will stand up to most weather conditions and represents a cost-effective option. Our PVC banners are 400gsm which is ideal for indoor and outdoor use.
Lightweight and easy to install, Correx has a good strength to weight ratio because of its corrugated centre. Cheap, easy to cut and highly durable, it’s a top choice for most outdoor signs. You can stick, screw, nail or rivet it into place for incredible versatility - you’ll often see Correx board used for estate agents signs or other temporary, short-term signage,
Our Correx boards are suitable for indoor and outdoor use, in sizes up to 2.44m × 1.22m (8ft × 4ft).
Another lightweight, short-term signage material, Foamex is fire-retardant and incredibly versatile. Graphics can be printed directly onto the surface, making it a great alternative to Correx.
Our rigid Foamex board is available in 3mm or 5mm thicknesses, in sheets up to 2.4m × 1.2m (8ft × 4ft approx.)
Looking for the strength and durability of aluminium and the versatility of lightweight Correx or Foamex? Dibond is a unique aluminium composite that’s printable on both sides. Composed of two aluminium sheets sandwiching a light but rigid polyethylene core,
Dibond is lightweight, durable, and easy to cut. It’s also highly resistant to weather, water and heat and has higher shock resistance than a standard aluminium sign. Dibond is ideal when you want a polished and professional finish, and we can over laminate your Dibond sign to protect it against graffiti.
If sustainability and being green are important for your business, then you should consider using eco-friendly materials:
Triaprint is an extruded polypropylene material that is 100% recyclable. Each sheet is composed of two smooth layers sandwiching a cell structured layer. As a result, Triaprint is lightweight but strong and rigid. This eco-friendly material is also water and moisture resistant and easy to print for exceptional results.
PVC Free is a great choice when you want the flexibility and cost-effectiveness of PVC in a sustainable form. Our PVC Free banner comes in industry-standard 440gsm weight and can be used for just about any marketing purpose.
Outdoor business sign printing in Bristol and the South West
With a comprehensive range of materials and cutting edge print technology, Display01 can help you create high-quality signs that get you noticed. Get in touch with the Display01 team today to discuss your business signage needs, and we’ll make sure you get the best materials for the job.