Choosing where to invest your marketing budget can be challenging. Get it wrong, and you'll end up with a product that doesn't have the impact you're looking for. Get it right, and you'll maximise RoI, impact and reach.
When presence is everything, roller banners stand out. Imposing but a snap to use, you can implement pull-up banners everywhere, from sales events and reception areas to conferences, product launches and store openings. So why should your business use roller banners?
Why use roller banners?
All banners are as...
Pavement signs with funny or inspirational messages are having a moment. We've all seen them in real life and on our socials. Maybe you haven't considered them as part of your marketing mix before. In that case, pavement signs are one of the most cost-effective ways of grabbing the attention of passers-by.
Indoor and outdoor advertising are both successful ways to promote your business. However, indoor vs outdoor banners and signs have their pros and cons, and you'll need to make strategic decisions about which fits your specific needs.
Keep reading to find out the benefits and pitfalls of using indoor vs outdoor banners, posters and signs.
Indoor vs outdoor advertising
The differences between indoor and outdoor marketing are apparent. However, both rely on one of the oldest and most trusted forms of advertising. Since the printing press was invented in...
In today's climate, online marketing is king. But if you think poster advertising is dead, think again. Marketing campaigns that combine digital and print are 400% more effective, so can you afford to ignore the power of posters?
Poster advertising is a perennial favourite that's been around since the 19th century. It's a highly affordable way to advertise indoors and out. It can build your brand for a fraction of the cost of other media. Even in our digital age, poster marketing still proves its worth - customers are
Your brand identity is always a work in progress. If you thought it stopped when you finalised your logo, think again. Yes, your visual assets are an essential part of your brand. But your brand identity can be defined as the way your business not only looks but feels and communicates.
Think about the world’s biggest brands - Lego, Apple, and Nike, have elevated their branding to an art. So how can you emulate them and start to create a strong brand identity using